Thursday, September 23, 2010

Wednesday, September 15, 2010

4 Essentials to Beginning Attraction Marketing

1.Understanding Attraction Marketing

Attraction Marketing is basically attracting people to you as a brand. It works by adding authority to your focal niche and providing solutions and information that people want and need. Giving these resources at no cost through E-books, free videos, webinars, complimentary courses and other sources that they can copy or replicate will magnetize them towards your brand or label. This approach will gradually generate a level of trust with your prospects. Given that trust is one major buying motivation, and an important aspect of marketing, you always have to corner your target market by leaving an impression of being trustworthy, reliable, and credible. Once trust levels have been established, building a relationship with them will be easier than you thought.

2. Branding Basics

Branding yourself as a notable authority in your niche will help people find you, and more importantly, look for you. For instance, some label themselves as an “SEO guru” or a “relationship expert” because they know that these labels will connote mastery in their fields. I remember the Head of Google Spam Team, Matt Cutts say “To rank well, build a site so fantastic that it makes you an authority in your niche.” Having passion on your niche will help you talk about it and discuss every aspect with influence and authority. It’s not enough to simply know a lot about it, but you should have the added charisma of making your readers feel that you share the same enthusiasm over something that interests them.

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3. Content Counts.

Your contents should be regularly updated, consistently catchy, and persistently informative. You can’t just plague your readers with product selling and marketing. If you have routinely posted one update every week, then stick to that practice so your followers can keep track of you. Use opt-in, wordpress plug-in, capture email or email newsletters. Use Google Alerts for consistency when updating your blog with great content and values. If you are willing to invest, then you may want to try an auto-responder email system like Aweber or the wordpress plug-in called Popup Domination

4. Online Presence

Social networking sites like Facebook, Twitter, Multiply, Friendster, and Linkedin; and social bookmarking sites such as Digg and Delicious will make your presence even stronger within the online radar. You may use namechk for social sites and Onlywire to resubmit your posts on multiple social bookmarking sites. In addition, video distribution and marketing with Tubemogul will also be helpful in your virtual, online existence. Article submission sites, directory listings, and business classifieds are also viable options to get the hype and attention that you’re looking for.