In thinking about an easy fast way to Build Your Brand Online; I’ve come up with some short pointers in a list of tips you can use to drive FREE traffic to your business:
Videos
There are more than 50 video sharing sites and the list is increasing exponentially. The number one video sharing site, of course is YouTube. Don’t limit yourself to YouTube only, though. If you want to create an online presence you must be everywhere. It is like watching one news event on all news networks, all at the same time. Most of them are free to registers; this will help you syndicate your business. Use the following tools to upload your videos:
tubemogul.com
Content
Provide content that has value. Produce short “how to” videos, give tips and advice, a solution to a problem, or provide some education about your business and how it will benefit your target market. Create interviews. If you are going to be in front of the camera, make it natural and don’t make it sound like scripted or robotic. People want to know the real you so be natural; just be you. If you don’t feel like it you can always use power-point if you have PC, or Keynote if you have Mac. The easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have YouTube videos available for viewing. Most importantly is the call to action: you want your audience to comment, subscribe, share, or reply with a video of their own to create interaction. Select one of the actions only.
You Description Box
Always make sure that you put your site or blog in the the description box. You can add brief bio about yourself or business. Another great opportunity for building a list by putting your capture link in the Description Box as well. Watermark your videos with your logo or website and add another call to action. Also use keywords as tags for your niche only. Don’t use random keywords just to get traffic.
Five Minutes
Keep your videos short. If your videos are too long, they may become boring and you may lose your audience. Your content is important; you want to keep them watching until the end. I highly recommend your videos to be less than five minutes. Every once in a while, depending upon your topic and content, your video may be 10 minutes at most.
Consistency
Make sure you upload videos consistently. It is up to you if you want to do it daily, weekly, bi-weekly or monthly. I highly recommended weekly. Find a comfortable schedule, and stick to it. If you have viewers, just like the “nightly news,” they will come to depend on what you, the “expert,” has to say concerning your niche.
Social Network sites and blog
Post your videos on your blog and social networking sites like Facebook, Twitter and Linkedin, and use call of actions like “comment,” “share,” “give me feedback,” and allow people to rate, comment and embed your videos on their sites and blogs. These “call to actions” will help spread your content, your video, and most importantly, your Brand.
Monday, December 20, 2010
How To drive traffic to your Business With Video Marketing for FREE!?
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